For SKOON.’s Eye Care range, I worked as part of a three-person marketing team to develop the overall
marketing strategy for two product launches:
Ooh La La Lash Serum and
Bright-Eyed Eye Cream.
My role included creating the shot-list, designing the product packaging, and directing both studio shoots. Following production, I designed all supporting assets across social media, product pages, and email marketing.
Ooh La La Lash Serum - Product launch imagery focused on efficacy, texture, and playful luxury, designed to perform across social and ecommerce touchpoints.
Bright-Eyed Eye Cream - Clean, clinical-leaning visuals highlighting ingredients, hydration, and daily use, created to align with SKOON.’s brand language.
Packaging design for both Eye Care products, developed alongside the marketing strategy to ensure consistency across physical and digital touchpoints.
Both launches were supported by studio shoots that I directed, ensuring consistency across lighting, composition, and framing to allow for flexible use across platforms.
Assets from both shoots were adapted into social media content, Shopify product pages, and email marketing campaigns, ensuring a cohesive visual system across all customer touchpoints.
Instagram teaser video created to promote the Eye Care launch.